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Industries

Built first for the firms that advise SMEs.

The primary client is a UK accountancy or advisory practice. Wholesale and distribution is the first direct vertical, and it stays secondary to the partnership.

Primary

Accountancy and advisory

The buyer is the practice, not the SME. You already hold the numbers. SPC sits behind you so you can offer contribution, cash, forecast and a short list of actions without hiring a data team.

Accountancy partnership

Secondary

Wholesale and distribution

Direct work for distributors that have the transactions and not the analytical team. Customer profitability, stock days, cash. The Northbridge demo is this world, on synthetic data.

Wholesale and distribution

Who is in, and who is not

We are not opening with Big Four networks, tiny bookkeeping shops, or businesses that already run a specialist BI department. The useful middle is firms large enough that clients ask for insight, and small enough that building the function internally is unattractive.

Accountancy and advisory

  • Independent and regional firms
  • Often 5 to 30 partners, 30 to 200 people
  • Outsourced finance, management accounts, virtual CFO, business advisory
  • Clients asking for more than a pack
  • No specialist internal analytics department

Wholesale and distribution

  • B2B wholesalers and specialist distributors
  • Typically £5m to £50m turnover, 20 to 200 people
  • Inventory, customers, SKUs, sales teams, working capital
  • No substantial internal BI team
  • Can buy direct, or through their accountant