Revenue hides contribution
A £280k electrical account can print as a win on the sales ledger and a loss once rebate, free next-day and unrecharged freight are visible.
Wholesale and distribution
A direct offer for UK distributors that have the transactions, and not the analytical team. Accountancy firms remain SPC's primary route to market. If you are an accountant with a wholesale client, start on the partnership page.
Around £5m to £50m turnover and 20 to 200 employees. Meaningful data on inventory, customers, SKUs, sales and working capital. No substantial internal BI function.
A £280k electrical account can print as a win on the sales ledger and a loss once rebate, free next-day and unrecharged freight are visible.
Trunking bought for a cancelled job still sits at cost. Days cover of 148 in one category will not show in a simple P&L.
A key account moving from 30 to 45 days, then paying at 61, is how a profitable wholesaler hits a November cash trough.
A one-off project inflates the month. The run-rate is what you order stock on. The demo pack is built to stop that mistake.
The Northbridge Distribution Ltd demo is a fictional £8m wholesaler with three warehouses. It is not a client. It exists so you can see the standard of pack: accounts explained, movements dated, actions owned.
Direct work for wholesale is secondary. The same analytical standard applies. We will not pretend a dashboard is the decision.